Frequently Asked Questions

Clear answers about our web design, IT support, social media, and pricing — no jargon, no runaround.

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Quick Answers

Everything you need to know before working with North Sol. If your question isn’t here, book a free consultation — we’ll talk you through it in plain English.

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FAQ Social Media Management

1. How much does social media management cost?

Pricing depends on scope — how many platforms you need covered, how much original content is created, and whether paid advertising is included. Our packages start at £299 for foundational management (Presence) and scale up to a fully custom quote for our Authority package, which includes a dedicated stra egist, influencer management, and advanced paid media strategy. Ad spend and influencer fees are always billed separately from the management fee.

2. What's included in each package?

Each tier builds on the one before it. Presence covers foundational content and profile setup; Recognition adds community management and a broader content mix; Growth introduces paid advertising and conversion-focused strategy; Authority adds a dedicated strategist, influencer management, crisis communications, and unlimited content cadence. See the comparison table above for a full side-by-side breakdown.

3. Can I upgrade or downgrade my package later?

Yes. Most clients start where their current needs sit and move up as their social presence grows. We review performance regularly and can recommend when it's time to scale — there's no penalty for changing tiers between contract renewals.

4. Is ad spend included in the price?

No. Your package fee covers our management, strategy, and creative work. Any paid advertising budget (Instagram/Facebook Ads, TikTok Ads, LinkedIn Ads, etc.) is separate and paid directly toward your campaigns, so you always know exactly how much is going to platforms versus to our team.

5. Do you require a long-term contract?

We work on a rolling monthly basis with a minimum 3-month initial commitment, giving strategy enough time to show results before you're locked into anything longer. We usually recommend working with us for 6-12months to create long term and sustainable results.

6. Can I add platforms not included in my package?

Yes. Presence and Recognition can add TikTok, LinkedIn, or X as paid add-ons if they're not already included in your tier. Growth and Authority include our full core platform suite — Instagram, Facebook, TikTok, LinkedIn, and X — as standard.

7. Do you post to LinkedIn and X as well as Instagram, Facebook and TikTok?

Yes. LinkedIn and X are available as add-ons on our Presence and Recognition packages, and included as standard from Growth upward — making those tiers a strong fit if you're managing both B2B and B2C audiences from one brand.

8. Do you create the content or do I need to supply it?

We handle content creation for you — including graphics, captions, and (from Recognition upward) video and Reel editing. If you have existing brand photography, footage, or product shots, we're happy to incorporate them, but nothing is required from you beyond initial brand guidelines and approvals. However, we do recommend supplying your own videos and photos that we can incorporate for more personal and authentic touch to your brand. Some packages include reel editing so we can put together things for you, just provide us clips!

9. How soon will I see results?

Social media growth compounds over time rather than happening overnight. Most clients see engagement and visibility improvements within the first 60-90 days, with more significant follower growth, lead generation, or paid ROI becoming clear over a 6-12 month period. We recommend judging any social strategy on at least a 90-day window before evaluating results.

10. How do you measure success and what's included in reporting?

Every package includes performance reporting, scaling in depth by tier — from a monthly snapshot (Presence) up to a real-time analytics dashboard with executive reporting (Authority). We track metrics relevant to your goals: reach and engagement for brand-building tiers, and ROI/conversion data once paid strategy is involved (Growth and Authority).

11. Who actually manages my account — a real person or automation?

Your content is planned, created, and managed by a real strategist and creative team. We may use scheduling and analytics tools to work efficiently, but every post, caption, and strategic decision is reviewed by your team.

12. What does "custom pricing" mean for the Authority package?

Authority is built around your specific goals rather than a fixed deliverable list, so pricing reflects the number of platforms actively managed, content volume, the scope of influencer campaigns, and how much paid media strategy is involved. We'll always walk you through exactly what's driving your quote before you commit to anything.

13. What's included in influencer management, and who pays the influencers?

Our influencer management covers sourcing relevant creators, outreach, negotiating and managing contracts, and coordinating campaigns end-to-end. Influencer fees themselves are paid by you directly to the creators (similar to how ad spend works) and are not included in your management retainer — this keeps your costs transparent and ensures full budget goes toward the partnerships themselves.

14. How do I get started?

Book a free consultation and we'll recommend the right package based on your goals, current presence, and budget — no obligation to sign up on the spot.

15. Do you work with businesses outside the UK?

We work with clients across the UK and internationally, across a mix of B2B and B2C industries.

Web Design & IT Support

1. How much does a website cost?

Pricing depends on scope — page count, complexity, and whether it's a standard site or an ecommerce store. Our packages start with The Launch (a single landing page) and scale up to the Premium Growth Website (up to 10 pages with advanced SEO and lead-generation setup), plus dedicated Ecommerce packages for online stores. Domain registration and hosting are not included in any package price.

2. What's the difference between your website packages?

Each package builds on the last in page count, design depth, and functionality. The Launch is a single high-converting landing page; Foundation Build adds a small multi-page site (Home, About, Contact); Brand Authority Site adds strategic layout, blog setup, and SEO optimisation; Premium Growth Website adds advanced SEO, funnel integration, lead capture, and analytics across up to 10 pages. See our packages page for the full breakdown.

3. Do you offer ecommerce websites?

Yes. Our Ecommerce packages (Starter, Growth, Advanced) are built on Shopify and scale by product count — from a 20-product Starter store up to a 100+ product Advanced store with automation, apps, and dropshipping setup.

4. Is hosting and domain registration included?

No. Our packages cover design and build only. You'll need your own domain and hosting, which we're happy to advise on. If you'd prefer us to manage this for you ongoing, our Web Care Monthly Retainer packages include hosting & maintenance.

5. Is copywriting included?

Not as standard — our packages focus on design, structure, and development. Copywriting is available as an additional service if you'd like us to write your website content rather than supplying it yourself.

Timeline & Process

1. How long does it take to build a website?

Timelines vary depending on the package and scope of your project, and we'll confirm an estimated timeline with you at the proposal stage. Simpler packages like The Launch move faster than a full multi-page or ecommerce build. Timelines assume all your content and assets are provided before the project starts.

2. What do I need to provide before we start?

Typically your branding (logo, colours, fonts if you have them), any existing content or copy, product information (for ecommerce), and access to any accounts we'll need (domain registrar, hosting, etc). The sooner this is provided, the faster we can hit your quoted timeline.

3. What happens if I'm late providing content?

Your project timeline will extend accordingly, since design and build work depends on having your content and assets in hand. For packages where content is needed on a set schedule (like the Premium Growth Website), late content may also affect how many revision rounds are available.

4. How many revisions do I get?

This varies by package, from a single round of minor tweaks on The Launch up to several rounds on the Premium Growth Website — we'll confirm your exact allowance in your proposal. A "revision round" is one consolidated set of feedback. Additional rounds beyond your package allowance are available at extra cost.

Ownership & Support

1. Do I own my website once it's built?

Yes — once your project is paid in full, you own the design and custom code built specifically for you. Third-party elements like premium themes, plugins, stock photography, or fonts remain subject to their own licence terms.

2. What happens after my website goes live — do you offer ongoing support?

The Premium Growth Website includes 30 days of free support for fixing any bugs from our original build. Beyond that (or for other packages), ongoing support is available through our Web Care Monthly Retainers, which include hosting, maintenance, performance tracking, and — depending on tier — SEO, reporting, and priority support.

3. What's the difference between the Web Care Retainer tiers?

Basic Care (from £69/month) covers hosting, maintenance, performance tracking, and minor edits. Growth Care (from £99/month) adds basic SEO on top of that. Premium Care (from £149/month) adds advanced SEO, monthly reporting, priority support, blog uploads, and performance/backup monitoring.

4. Can you redesign or fix an existing website instead of building a new one?

Yes — get in touch with details of your current site and what you're looking to change, and we'll scope it as a custom project rather than a standard package.

Results & Technical

1. Will my website show up on Google?

Our Brand Authority Site and Premium Growth Website packages include SEO optimisation as part of the build, which gives your site a strong technical foundation. However, we can't guarantee specific search rankings, as these also depend on ongoing content, competition, and factors outside our control. Our Growth/Premium Web Care retainers include ongoing SEO work to keep improving this over time.

2. Will my site work on mobile phones?

Yes — every package, from The Launch upward, includes mobile optimisation as standard.

3. Can I make edits to my website myself after it's built?

This depends on the platform used and your comfort level with it — we're happy to discuss this at the start of your project and can build your site on a platform that suits your needs, or handle ongoing edits for you through a Web Care retainer.

Can't find your answer?

Reach out directly — we’re happy to help in plain English.

Call Us

Speak to our team Mon–Fri. We're based in Manchester and support clients across the UK.

0161 883 7446

Email Us

Send us your question and we'll get back to you as soon as we can — usually within one working day.

customerservice@northsol.co.uk

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